Bill Ullman welcomes Nick Williams to the “Squashing the Market” studio. Nick is the co-founder and CEO of Sally, a technology and finance company that owns and operates a fleet of ride sharing vehicles (for Uber and Lyft drivers) and yellow taxis in the complicated, highly regulated and competitive New York City transportation market. Sally has over 700 vehicles on the road today and allows drivers to access and utilize the vehicles with flexible, short term leases. Nick’s experience in structured credit, which he gained at hedge funds before starting Sally 4 years ago, has helped him to build and rapidly grow this unique FinTech based in Long Island City, Queens, NY - the bustling hub of the NYC taxi and ride-sharing business. Produced by Sam Swanson, music by Alex Atchley.